Keeping Pace in China’s Accelerated Market

DATE TO BE CONFIRMED ONCE COVID LEVELS ARE ANNOUNCED

Want to grow your business by keeping pace with emerging trends in one of Asia’s fastest changing markets?
This workshop explores principles and practices that help businesses master the rapidly-developing Chinese market. We will explore the following topics:
– Speed and micro-segmentation in China
– Speed and the need for ‘hyper’-personalisation in China
– Speed and sensing trends in China

Dr. Antje Fiedler

Dr. Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE. ​

Dr. Ben Fath

Dr. Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Guest Speaker Mike Arands, leader and creator of global business growth

Hawke’s Bay
HB Business Hub