Growing in Japan’s Quality Conscious Market
101 Queen street East, Hastings 101 Queen Street East, Hastings, Hawke's Bay, New ZealandHow can NZ businesses convince customers in highly established markets such as Japan to appreciate new products and solutions? This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses […]