Our Australian StoryFlorentines was established in Tauranga in 1994 as a wholesale manufacturing and marketing company of premium frozen cakes and desserts for the food-service sector. We have not targeted the retail sector.After reaching national sales and...
Exporters’ Stories
ASB and ExportNZ Stories: Weleda – Using COVID to ‘Bounce Forward’ to a Better Normal.
Consumer demand for clean and green products has grown immensely, causing many businesses to develop a sustainability focus in recent years. But there is one company – whose New Zealand HQ is nestled above Te Mata Estate in Havelock North – that have been...
‘Being there’ is still important
‘Being there’ is still important The importance of getting your ‘boots on the ground’ has been a top tip from business leaders for decades, but for some that option is out the window right now.Sam Watson – Group CEO at Southern Spars...
Nutty business calls for some out-of-the-jar thinking
Four and a half years ago, Roman and Andrea Jewell founded Fix & Fogg. Previously both lawyers, they made the choice to leave behind the corporate life and dedicate their time and energy to creating something meaningful, sustainable, and delicious. They...
Shaking and stirring up global glasses
During his years managing cocktail bars around the world, Joe Slater – now Managing Director of Six Barrel Soda Co – set himself the task of working out how to make high quality drinks using fresh ingredients at a large scale. When he got back to NZ, he...
A sailing success
Catherine BeardNew Zealand is well known for its nautical prowess, and this runs into exports of a particular kind of boat, designed and manufactured right here in Milton NZ, and sought around the globe.Steve McLay, managing director of McLay Boats Ltd and boat...
The Crafty Way to Cider Success
Catherine BeardWhen I spoke to Josh Townsend, CEO of Zeffer – winner of the world’s best cider title – he was in the middle of playing host to two leading Chinese craft beer brands: Nbeer and Glass Hammer. What’s that all about? Their presence...
More than your bread & butter – how customer intimacy and innovation is paying off
Winning formula
Catherine BeardWhen hearing about Blue River Dairy’s journey to success, I can’t help but think of famous musicians – such as Ed Sheeran – who slaved away relatively unknown for years before they hit the big time.You may have seen Blue River...
Connecting with Coffee
Catherine BeardA shining example of not simply making a product and shipping it overseas, Coffee Supreme is exploring a myriad of different models to take on markets around the world.Starting in Wellington with a single cafe in ‘93, this passion project has...
Being here and there – the secrets to having in-country presence around the world
Catherine BeardAfter 14 years at Heinz Wattie’s, Shane Don was brought in to GreenMount Foods just under a year ago as GM of Sales & Marketing, to take the growing family SME to next level. I caught up with him to glean some tips on out-of-the-box...
What consumers want – Why it’s important to synchronise physical and online
Catherine BeardMore than ever before, consumers the world over are buying online and becoming more demanding about information on the products they’re interested in. It’s something brand owners really need to keep in mind, says Dr Peter Stevens, Chief...