Catherine BeardDoing business in China is not for the faint-hearted, but when it’s your first ever export market you’re in for a really steep learning curve! This didn’t put Rachael Speedy and her team at NZ Premium Foods off however, as she has...
Exporters’ Stories
DIY distribution key to success for Olivado
Catherine BeardSupply and distribution are two of the biggest issues Kiwi exporters are faced with, especially when it comes to food and beverage products.I caught up with Jason Vokes who runs the New Zealand operations of Olivado from Kerikeri, to learn how this...
Barking Mad
Catherine BeardWho would have thought that a natural product used centuries ago by indigenous people is now being used as a powerful ingredient in ‘functional food’, to combat the stresses, strains and ailments of our modern world?Customers around the...
Going for Gold
Catherine BeardTaking a black-listed company and turning it around to win international contracts is no small feat, but it’s something rowing skiff manufacturer Laszlo Boats NZ has achieved and has its sights set even higher with the help of an Olympian golden...
Very Able Bagels
Catherine BeardABE’S Bagel Bakery GM Wade Gillooly says international success is all about going deep into markets, rather than simply exporting to them.“I don’t like using the word ‘export’ – it implies you’re just putting a...
Bringing the fresh taste of New Zealand seafood to the world
Catherine Beard It was while he was overseas that Roger Belton first had the spark of an idea that led to what is now a thriving New Zealand seafood business – Southern Clams Ltd.“Back then – in the 1980’s - I perceived that there were a lot of...
Amazon success story
Catherine BeardMany Kiwi companies are realising the huge benefits to be gained by e-commerce, especially given our geographical distance from markets. However not everyone is maximising the potential to sell online globally, as Sophie Howard found out when she...
Bearing fruit
Catherine Beard As the world continues to experience a huge uplift in demand for organic fruit, I picked the brains of Oob CEO Robert Auton to find out how you overcome the challenges of international growth in the organic fruit market. “It was always our...