Hawke's Bay

How can NZ businesses convince customers in highly established markets such as Japan to appreciate new products and solutions? This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses […]

How can NZ businesses grow in overseas markets such as Korea’s, where consumers seek out memorable experiences? This 3 hour in-depth and interactive workshop (including lunch) will feature business cases, insights from industry experts, latest market research, and best-of-breed tools to create better value for consumers in saturated markets. Key topics covered: Navigating experience-based consumer […]