Thriving in South Korea’s Experienced Based Economy

How can NZ businesses grow in overseas markets such as Korea’s, where consumers seek out memorable experiences?

This 3 hour in-depth and interactive workshop (including lunch) will feature business cases, insights from industry experts,
latest market research, and best-of-breed tools to create better value for consumers in saturated markets.

Key topics covered:

• Navigating experience-based consumer markets
• Saturated markets and the concentration of experiences
• Experience differentiation in South Korea

This is a fully funded workshop.
To register or for more information please email [email protected] or phone 027 705 4668

Facilitators;

Dr Ben Fath, Senior Lecturer, Auckland University
Dr Benjamin Fath is with the Graduate School of Management (GSM) at The University of Auckland where he teaches on the MBA program. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. His work has been published in journals including Australian Journal of Management, Human Relations, and the International Small Business Journal. Based on his research, he has designed and facilitated many practitioner workshops on business growth in Asia.

Dr Antje Fiedler, Senior Lecturer, Auckland University
Dr Antje Fiedler is Senior Lecturer in the Graduate School of Management (GSM) at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia, and employment relations. Antje is a member of the New Zealand Asia Institute and the Director of the China Studies Centre of The University of Auckland. She is a member of the Academic Advisory Team of the Southeast Asia Centre of Asia-Pacific Excellence. Her work has been published in international journals, such as New Political Economy, Human Relations and the International Small Business Journal.