Southeast Asia Market Readiness Programme – Vietnam

Vietnam is one of South East Asia’s fastest growing economies. Bilateral cooperation and contact between New Zealand and Vietnam  has flourished in the last 15 years, boosted by Vietnam’s rapid economic growth and its maturing confidence as an established ASEAN member and a global citizen

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has designed a Market Readiness Programme with a focus on doing business in Vietnam for New Zealand businesses.

This one-day workshop provides insights into the challenges and opportunities Vietnam presents for New Zealand businesses. The workshop is interactive and allows you to connect to other owners and managers of New Zealand firms with similar interests.

During the workshop, you will learn about:

1. Vietnam’s macro and business environments
2. Cultural challenges and challenges of conducting business for New Zealand organisations
3. Developments in the Vietnamese market and implications
4. Competitive dynamics in the Vietnamese market and how best to analyse competition

Facilitators:

Dr. Benjamin Fath, Senior Lecturer at the University of Auckland Business School.Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ

Dr Michelle Renton is a lecturer at the School of Marketing and International Business at Victoria University of Wellington. Her research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong is a senior lecturer with the School of Accounting and Commercial Law at Victoria University of Wellington. Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012. Her teaching areas include financial accounting, financial statement analysis, research methodology, and finance at both undergraduate and postgraduate levels. Phuong is a member of both CA Australia and New Zealand (CAANZ) and CPA Australia, and has passed CFA Level 1 and 2 Examinations.

Guest Speaker:

Mitchell Pham, Director of Augen Software Group in New Zealand and Vietnam and co-founder of the Kiwi Connection Tech Hub – a platform for NZ technology businesses to accelerate presence & engagement in South East Asia.

Hamilton
EMA, 103 Tristram Street, Hamilton