Southeast Asia Market Readiness Programme

Southeast Asia Market Readiness Programme

Southeast Asia Market Readiness Programme

Is your business engaged, or looking to engage, with any of the Southeast Asian markets?

In partnership with ExportNZ, Southeast Asia-Pacific Centre of Excellence have started rolling out a Market Readiness Programme (MRP) –  to businesses across New Zealand. The programme is a one-day workshop and aims to provide businesses with the tools, strategies and mind-set needed for engaging with Southeast Asian markets.

Why should I register?

  • It’s a great opportunity for businesses to tap into expert market knowledge and networks and gain culture-specific insights.
  • It will help you consider which market is right for you – you’ll assess a country’s business environment and consumer demographics from a practical perspective.
  • We’ll help you formulate your value proposition and potential path to market – touchpoints for reaching customers in those markets and how you can identify local partnerships.
  • You will share experiences and learn from other participating businesses.
  • One of ExportNZ’s exporters will share their experience in market.


Dr. Michelle Renton – Victoria University of Wellington

Dr Michelle Renton profile picture

Dr. Michelle Renton joined the School of Marketing and International Business in January 2013. Her research interests include entrepreneurial marketing, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate and postgraduate courses in marketing management, marketing communications and business to business marketing.

Dr. Ben Fath  – Senior Lecturer, The University of Auckland

Dr Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr. Antje Fielder – Senior Lecturer, The University of Auckland

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalization of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

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