Southeast Asia Market Readiness Programme

Is your business engaged with any of the Southeast Asian markets? Or are you considering an internationalisation strategy that may include one of these markets?

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) is introducing its free, Southeast Asia Market Readiness Programme, in partnership with BusinessNZ and ExportNZ.

Come along to their free one-day workshop to learn the mind-set, assessment tools and strategizing preparation work needed for engaging in Southeast Asian markets.

As a participating business, you will have an opportunity to tap into the knowledge provided by experts and share experiences with other participants. This is also an opportunity for networking with subject matter experts, other participating businesses and the SEA CAPE networks.

The programme will be provided in two segments:

–  Segment 1: Which market is right for me? Building on design thinking tools, it aims to capture the constant state of flux of Southeast Asian markets as they undergo deep social, economic and technological transformations.

–  Segment 2: Path to market. Market experts will be sharing their first-hand know-how and experiences on the markets and on identifying local partnerships.

Bay of Plenty
Smart Business Centre, 65 Chapel Street, Tauranga 3110