Southeast Asia – Customised Market Readiness – Technology

Southeast Asia – Customised Market Readiness – Technology

Southeast Asia – Customised Market Readiness – Technology

Are you a NZ manufacturing firm looking to engage, or already engaged, with the Southeast Asia region?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has designed a Market Readiness Program around Southeast Asia tech markets for New Zealand businesses.

One of the key challenges of competing in Southeast Asia is innovating and adapting without changing the identity of your key products and core services. During the workshop, you’ll have a go at applying business model frameworks to your own business.

Subjects that will be discussed include:

  • innovation ecosystems in Southeast Asia and the importance of understanding the local competition
  • adapting your business model to suit the SEA market
  • managing your IP in foreign markets
  • the strategies of NZ firms who have been successful in SEA.

Program of the day:

9:00am: Introductions, Drs Benjamin Fath and Antje Fiedler are both Senior Lecturers at the University of Auckland Business School. They have researched innovation, internationalisation and growth of NZ businesses for over a decade.

9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia

10.15am: Morning tea

10:30am: Business model innovation in Southeast Asia with a technology focus

11:15pm: Guest speaker: Mitchell Pham, Director of Augen Software Group in New Zealand and Vietnam  and co-founder of the Kiwi Connection Tech Hub – a platform for NZ technology businesses to accelerate presence & engagement in South East Asia.

12.00pm: Lunch

12:45pm: Informal IP protection – exercise

1:45pm: Afternoon tea

2.00pm: Case study: Western technology company in South East Asia

3.30pm: Workshop closes

PwC, Level 4, Cnr Ward & Angelsea Streets

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