South East Asia Market Readiness Programme Workshop
South East Asia Market Readiness Programme Workshop
South East Asia Market Readiness Programme Workshop
Are you a NZ manufacturing firm looking to engage with the Southeast Asia region?
In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence has designed a Market Readiness Programme for businesses across New Zealand.
This programme is a one-day workshop and aims to provide insights about the challenges and opportunities this region has to offer with a special focus on manufacturing businesses wanting to grow internationally. The workshop is interactive allowing you to connect to other owner-managers of NZ manufacturing firms, discussing how recent trends might affect your business and exploring how we might overcome challenges to realise growth. Specifically, the following themes are covered:
– Technological upgrading and innovation ecosystems in SEA – understanding the local competition
– Augmenting the business model to suit the SEA market
– Managing your IP
– Success strategies for manufacturing firms engaging with SEA.
Program of the day:
9:00am: Introduction
9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia
10.15am: Morning tea
10:30am: Business model innovation in Southeast Asia with a technology focus
11:15pm: Guest speaker: IP Lawyer from Baldwins Intellectual Property
12.00pm: Lunch
12:45pm: Informal IP protection – exercise
1:45pm: Afternoon tea
2.00pm: Case study : Western technology company in South East Asia
3.30pm: Workshop closes
To register for this workshop or further information please contact:
Kathy McCombe – Auckland Programme Manager, Export NZ
Email: [email protected]
Mobile: 021 606 920
Auckland