South East Asia Market Readiness Programme Workshop

South East Asia Market Readiness Programme Workshop

South East Asia Market Readiness Programme Workshop

Are you a NZ manufacturing firm looking to engage with the Southeast Asia region?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence has designed a Market Readiness Programme for businesses across New Zealand.

This programme is a one-day workshop and aims to provide insights about the challenges and opportunities this region has to offer with a special focus on manufacturing businesses wanting to grow internationally. The workshop is interactive allowing you to connect to other owner-managers of NZ manufacturing firms, discussing how recent trends might affect your business and exploring how we might overcome challenges to realise growth. Specifically, the following themes are covered:

– Technological upgrading and innovation ecosystems in SEA – understanding the local competition

– Augmenting the business model to suit the SEA market

– Managing your IP

– Success strategies for manufacturing firms engaging with SEA.

Program of the day:

9:00am: Introduction

9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia

10.15am: Morning tea

10:30am: Business model innovation in Southeast Asia with a technology focus

11:15pm: Guest speaker: IP Lawyer from Baldwins Intellectual Property

12.00pm: Lunch

12:45pm: Informal IP protection – exercise

1:45pm: Afternoon tea

2.00pm: Case study : Western technology company in South East Asia

3.30pm: Workshop closes

To register for this workshop or further information please contact:

Kathy McCombe – Auckland Programme Manager, Export NZ

Email: [email protected]

Mobile: 021 606 920


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