South East Asia Customised Market Readiness Programme

South East Asia Customised Market Readiness Programme

South East Asia Customised Market Readiness Programme

Are you a NZ manufacturing firm looking to engage with the Southeast Asia region?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence has designed a Market Readiness Programme for businesses across New Zealand.

This one-day workshop focuses on manufacturing businesses wanting to grow internationally and provides insights about the challenges and opportunities Southeast Asia offers.

The workshop is interactive and allows you to connect to other owner-managers of NZ manufacturing firms, discuss how recent trends might affect your business and explore how to overcome challenges to realise growth.

During the workshop, you will learn about technological upgrading and innovation ecosystems, augmenting the business model to suit the SEA market, managing your IP, and success strategies for manufacturing firms engaging with SEA.


Antje Fiedler – Senior Lecturer, University of Auckland

Ben Fath – Senior Lecturer, University of Auckland

Guest Speakers:

Mitchell Pham – Director, Augen Software Group

Wes Jones – Partner, Baldwins Intellectual Property

Program of the day:

9:00am: Introduction

9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia

10.15am: Morning tea

10:30am: Business model innovation in Southeast Asia with a technology focus

11:15pm: Guest speaker: Mitchell Pham – Co-Founder and Director, at Augen Software Group

12.00pm: Lunch

12:30pm: Informal IP protection – exercise

1:30pm: Guest Speaker: Wes Jones – Partner, at Baldwins Intellectual Property

2.00pm: Afternoon tea

2:15pm: Case study: Western technology company in South East Asia

3.30pm: Workshop closes

For further information or to register for this workshop contact Kathy McCombe

ExportNZ Auckland Programme Manager: [email protected] | 021 606 920

EMA, 145 Khyber Pass Rd, Grafton, Auckland 1023

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