South East Asia Customised Market Readiness Programme

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence has designed a Market Readiness Programme for businesses across New Zealand.

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What’s it all about?

Come along to this complimentary, one-day workshop to learn about

• innovation ecosystems in Southeast Asia and the importance of understanding the local competition
• adapting your business model to suit the SEA market
• managing your IP in foreign markets
• the strategies of NZ firms who have been successful in SEA.

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What can you expect?

The workshop opens with a discussion of key entrepreneurial innovation ecosystems in the SEA region, and how they can help you to build competitive advantage during market entry and development.

One of the key challenges of competing in Southeast Asia is innovating and adapting without changing the identity of your key products and core services. During the workshop, you’ll have a go at applying business model frameworks to your own business.

Entering any new market poses a risk to your intellectual property. Learn how you can use trademarks, patents and less formal mechanisms like trade secrets to protect your IP in Southeast Asia.

The day concludes with a look at two New Zealand companies that have been successful in the region – learn about how they’ve strategically used service innovation to enter SEA Markets.

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Facilitators:

Antje Fiedler – Senior Lecturer, University of Auckland

Ben Fath – Senior Lecturer, University of Auckland

Guest Speakers:

Mitchell Pham – Director, Augen Software Group

Wes Jones – Partner, Baldwins Intellectual Property

Program of the day:

9:00am: Introduction

9.15am: Technological upgrading and Innovation Ecosystems in Southeast Asia

10.15am: Morning tea

10:30am: Business model innovation in Southeast Asia with a technology focus

11:15pm: Guest speaker: Mitchell Pham – Co-Founder and Director, at Augen Software Group

12.00pm: Lunch

12:30pm: Informal IP protection – exercise

1:30pm: Guest Speaker: Wes Jones – Partner, at Baldwins Intellectual Property

2.00pm: Afternoon tea

2:15pm: Case study: Western technology company in South East Asia

3.30pm: Workshop closes

For further information or to register for this workshop contact Kathy McCombe

ExportNZ Auckland Programme Manager: [email protected] | 021 606 920

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Auckland
145 Khyber Pass Rd, Grafton