Singapore and Malaysia Market Readiness Workshop

Singapore and Malaysia Market Readiness Workshop

Singapore and Malaysia Market Readiness Workshop

Singapore and Malaysia are among New Zealand’s top trade partners. Both countries have a well-developed business infrastructure and score highly in the ease of doing business rankings. Discover more about these exciting markets and how they can serve as a hub for New Zealand businesses in Southeast Asia.

This free, interactive one-day workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia.

The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.

Topics of the day include: the macro and business environments in Singapore and Malaysia, key aspects of the business culture, competing in Southeast Asia, consumer behaviour and learning from competition.

Value for you:

  • Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
  • Extend your professional knowledge through the workshops delivered by market experts.
  • Network with other businesses participating in the programme.
  • Connect with the SEA CAPE (as alumni) and build further networks.
Facilitators:

Dr. Michelle Renton – Senior Lecturer, Victoria University of Wellington

Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Wellington School of Business and Government’s Top Lecturer by VUW’s Student Association in 2018.

Dr. Antje Fiedler – Senior Lecturer, University of Auckland

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

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Caccia Birch, 130 Te Awe Awe Street, Palmerston North

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