North Asian Partnerships Strategy Builder

North Asian Partnerships Strategy Builder

North Asian Partnerships Strategy Builder

Building successful business relationships in North Asian Markets

Nurturing meaningful relationships is a key factor to succeeding in Asian markets including China, Japan, and South Korea. But building a business based on trust-based relationships can be a time-consuming, confusing, and ultimately risky enterprise.

In this workshop, we explore strategic approaches to partnership development in North Asian markets. We will use case studies, management tools, and insights from market experts to match the strength of your business to North Asian markets, in order to develop trust and commercial success.

Benefits from attending a workshop include:

  • Opportunities to apply practical, market-specific insights to your business.
  • Networking with fellow businesspeople to share ideas and broaden market knowledge.
  • Gaining valuable commercial insights drawing from other businesses’ successes and failures in North Asian markets.
Guest Speaker:

Greig Brebner

Design Director, BLUNT Umbrellas

Greig Brebner is the founder of BLUNT Umbrellas, a NZ company that has disrupted the umbrella category, by creating better performing and longer lasting umbrella.

Greig joins us to share lessons from the roller coaster ride that has been Blunt’s story to date. From the seeding of the idea and initial insights to the journey of inventing, commercialising, and marketing this now world-leading product.

  • The start-up period
  • Passion, innovation and leading by example
  • Challenges of establishing a global presence: what has worked for Blunt?
  • Shifting focus to online and tailored advertising
  • Collaboration
Facilitators:

Dr. Antje Fiedler

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalization of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Dr. Ben Fath

Dr Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Programme:

8:45 – 9:00am

Registration + tea & coffee

9:00 – 9:30am

NZ firm in China (case) Evolving goals in B2B partnerships

9:30 – 10:15am

Identifying business partners (How to identify the strength of partners) (including morning tea around 10.15)

10:15 – 10:30am

Morning tea

10:30-11:30am

How to create new value for B2B partnerships

11:30-12:30pm

Guest speaker: Greig Brebner – BLUNT Umbrellas

12:30-1:15pm

Lunch

1:15-2:15pm

Maintaining partnerships

2:15-2:30pm

Afternoon Break

2:30-3:30pm

Case and covid-19 update

3:30-4:00pm

Wrap up

Auckland
145 Khyber Pass Rd, Auckland

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