Export NZ
Masterclass – Market Research & Validation
Masterclass – Market Research & Validation
For any export company wanting to gain an overview of the key market research and validation steps will benefit from attending this half day workshop. You will be provided with a workbook designed for you to work through the following:
Overview of your business
Process
Research types
Scaling research
Defining the problems
Existing customer qualities
The perfect customer
Assumptions
Criteria types
Common sources of data
Our facilitator Dan Hansen, Managing Director, MSM Sales Specialist has over 25 years’ experience and first hand commercial experience in over 20 countries. He will work with each participant to ensure they leave with a relevant plan for their business.
Our Masterclass Series are proudly sponsored by:
Hamilton
BNZ, Partners Centre, 354 Victoria St, Hamilton