Masterclass – Market Research & Validation

For any export company wanting to gain an overview of the key market research and validation steps will benefit from attending this half day workshop.  You will be provided with a workbook designed for you to work through the following:

Overview of your business

Process

Research types

Scaling research

Defining the problems

Existing customer qualities

The perfect customer

Assumptions

Criteria types

Common sources of data

Our facilitator Dan Hansen, Managing Director, MSM Sales Specialist has over 25 years’ experience and first hand commercial experience in over 20 countries.  He will work with each participant to ensure they leave with a relevant plan for their business.

Our Masterclass Series are proudly sponsored by:

Hamilton
BNZ, Partners Centre, 354 Victoria St, Hamilton