Let’s Talk Exporting to China

Want to take a different approach to success in China?

Accessing the potential of the mainland Chinese market has always been a challenge for Kiwi businesses, but now is the time with consumers in China increasingly seeking healthier lifestyle and premium wellness product. Kiwiso enables New Zealand exporters to get their locally made products into the Chinese market with its own direct-to-consumer sales channels.

Join us and hear from Mike Arand, Commercial Lead for Kiwiso about how your business can benefit from this opportunity.

Mike Arand

Commercial Lead, Kiwiso

Mike is currently a director, advisor, and consultant to companies entering and growing in markets globally. He brings significant experience from doing business in over 40 countries – from identifying global business opportunities to creating and implementing strategies to take advantage of those opportunities. Mike has lived in China, Japan, and the UK. He speaks Japanese and has elementary level Mandarin.

Mike spent four years as Trade Commissioner in Shanghai leading NZTE’s biggest and busiest office and at the same time leading the Food & Beverage team in Greater China. He led a significant increase in activity with New Zealand F&B companies and introduced a much stronger commercial drive to the teams. Prior to joining NZTE, Mike led the development and entry into new markets and new business models for the global children’s wear brand Pumpkin Patch as the company grew to a $440m annual turnover.

Waikato
via Microsoft Teams