Export Masterclass – Identifying your Routes to Market

Ever wondered which of the many channels to market are the most optimal for your business to use in order to drive sales and reach the end consumer?

ExportNZ & BNZ Partners welcome you to join us for a half day workshop where we dive deep into the topic of Identifying your routes to market – a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience no matter the channel they are buying from.

Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing a strategy suitable for your products and business. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to develop a sound routes to market strategy within your own business.

In particular, we will look at the following in detail:
– Identifying the optimal channels to market for your business
– Pros and cons of channel options
– Implementing a multi-channel approach to market  
– Planning for success
– Implementing digital channels
– Implementing social media as a channel to market
– Implementing a multi-channel environment
– Managing channel conflicts

Tauranga
BNZ Partners, Level 1, 639 Cameron Road, Tauranga