Diversifying into Latin America (DILA)

The Latin America Centre of Asia Pacific Excellence is preparing for their 2023 Diversifying into Latin America webinar series and is looking for Kiwis interested in Latin America as a new exporting market.

This is a free webinar series, applications to join are open, however, places are limited.

DILA learning objectives

• Access and apply the latest market intelligence, tools, and strategies to support your business engaging successfully with Latin America.
• Apply feedback and knowledge from peers, academics and Latin America market specialists to refine your Latin American engagement.
• Learn and apply practical intercultural business skills.

Webinar series information

Webinar 1: 13 April 2023

Understand successful strategies of New Zealand firms in Latin America.

Webinar 2: 20 April

Business dynamics and environmental conditions of doing business in Latin America

• Explore diverse country-specific markets.
• Understand specific country risks and strategies to manage such risks.

Webinar 3: 27 April 

Business partnerships: how to establish and maintain strong business relationships in Latin America

• Identify business partnerships.
• Build and maintain trust in relationships.

Webinar 4: 4 May

Innovation in Latin America and the digital landscape

• Learn about digital and tech transformation in Latin America and the importance of digital commerce.
• Examine opportunities and challenges for New Zealand businesses to innovate for the region.

Webinar 5: 18 May

Understand what the Latin America consumer wants

• Consider consumer trends in the region and specific countries and evaluate opportunities for your business.
• Assess changing business and consumer behaviour in COVID-times.

Our DILA facilitators:

Dr Antje Fiedler – Senior Lecturer University, Auckland Business School

Dr Tanya Jurado – Senior Lecturer, Massey University Business School

Craig Nicholson – Deputy Director, Latin America CAPE

Adriana Destenave – Programme Manager, Latin America CAPE