Singapore & Malaysia Market Readiness Programme

Singapore and Malaysia are among New Zealand’s top trade partners. Both countries have a well-developed business infrastructure and score highly in the ease of doing business rankings. Discover more about these exciting markets and how they can serve as a hub for New Zealand businesses in Southeast Asia.

This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia.

The topics cover the macro and business environments in Singapore and Malaysia, key aspects of the cultures in business, consumer behaviour, how to identify opportunities, and market entry strategies. Participants can tap into the expert knowledge provided by academics  and learn about opportunities and challenges of doing business in Malaysia and Singapore. During the workshop, participants will have the opportunity to share, exchange ideas, and network with other individuals and businesses participating in the workshop.

Value for you:

Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
Extend your professional knowledge through the workshops delivered by market experts.
Network with other businesses participating in the programme.

Hawke’s Bay
Hawke’s Bay Business Hub