Export NZ
Digital First in North Asia – Gisborne
Digital First in North Asia – Gisborne
Digital in North Asia: understanding growing digital economies
Want to understand the emerging digital landscape in North Asia?
Join us for the Digital First in North Asia workshop to learn about digital routes to market and ways to digitally connect with consumer and network partners.
This workshop builds your digital savviness for the region by emphasising some core similarities, differences and emerging trends in the Chinese, Japanese, and South Korean online landscapes. The workshop focuses on developing a high-level appreciation of several important themes, and will provide participants with practical tools and tips.
We will discuss the following topics:
-Mobile cocooning: Who is online anyway?
-Digital first and what it means for my business
-Online retail ecosystems and the next wave of exporting
-Shoppertainment and how to reach the new consumer
-Building business partnerships in the age of Hyperconnectivity

The Rose Room, Gisborne