Vietnam Market Readiness Programme – Whanganui

Are you a NZ firm looking to engage in the Vietnamese market?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has designed a Market Readiness Programme on doing business in Vietnam for New Zealand businesses.

This free, one-day workshop provides insights into the challenges and opportunities Vietnam presents for New Zealand businesses. The workshop is interactive and allows you to connect to other owners and managers of New Zealand firms with similar interests.

During the workshop, you will learn about:

• Vietnam’s macro and business environments
• Cultural challenges and challenges of conducting business for New Zealand organisations
• Developments in the Vietnamese market and implications for NZ businesses
• Competitive dynamics in the Vietnamese market and how best to analyse competition

Value for you:

• Gain culture-specific insights about the Vietnamese market.
• Extend your professional knowledge through the workshops delivered by market experts.
• Network with other businesses participating in the programme.
• Connect with the SEA CAPE (as alumni) and build further networks.

Dr Michelle Renton – Lecturer at the School of Marketing and International Business at Victoria University of Wellington.
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong – Senior lecturer at the School of Accounting and Commercial Law at Victoria University of Wellington.
Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.

Central
Anndion Lodge, 143 Anzac Parade, Whanganui