Southeast Asia CAPE – Masterclass

Southeast Asia CAPE – Masterclass

Southeast Asia CAPE – Masterclass

Is your business engaged, or looking to engage, with any of the Southeast Asian markets?

In partnership with ExportNZ, Southeast Asia-Pacific Centre of Excellence have started rolling out a Market Readiness Programme (MRP) –  to businesses across New Zealand. The programme is a one-day workshop and aims to provide businesses with the tools, strategies and mind-set needed for engaging with Southeast Asian markets.

Why should I register?

  • It’s a great opportunity for businesses to tap into expert market knowledge and networks and gain culture-specific insights.
  • It will help you consider which market is right for you – you’ll assess a country’s business environment and consumer demographics from a practical perspective.
  • We’ll help you formulate your value proposition and potential path to market – touchpoints for reaching customers in those markets and how you can identify local partnerships.
  • You will share experiences and learn from other participating businesses.


Ben Fath and Antje Fielder – Senior Lecturers, The University of Auckland Business School

PwC, Level 4, Cnr Anglesea & Ward Sts, Hamilton

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