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Singapore & Malaysia Market Readiness Programme
Singapore & Malaysia Market Readiness Programme
Singapore & Malaysia Market Readiness Programme
Singapore and Malaysia are among New Zealand’s top trade partners. Both countries have a well-developed business infrastructure and score highly in the ease of doing business rankings. Discover more about these exciting markets and how they can serve as a hub for New Zealand businesses in Southeast Asia.
This free, interactive one-day workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia.
The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.
Topics of the day include: the macro and business environments in Singapore and Malaysia, key aspects of the business culture, competitions in Southeast Asia, consumer behaviour and learning from competition.
Value for you:
- Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
- Extend your professional knowledge through the workshops delivered by market experts.
- Network with other businesses participating in the programme.
Dr Fandy Tjiptono – Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington
Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.
Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland
Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.
Wellington
Wellington Chamber of Commerce, Level 7, JacksonStone House, 3-11 Hunter St, Wellington
