Singapore and Malaysia Market Readiness Workshop

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free workshop focused on doing business in Singapore and Malaysia.

The Market Readiness Programme (MRP) provides participating businesses with the mind-set, assessment tools and strategizing preparation work needed for engaging in these markets. As a participating business, you will have an opportunity to tap into the expert knowledge of the facilitators and share your experiences with other participants.

Singapore and Malaysia are among New Zealand’s top trade partners. Both countries have a well-developed business infrastructure and score highly in the ease of doing business rankings. Discover more about these exciting markets and how they can serve as a hub for New Zealand businesses in Southeast Asia.

This free, interactive one-day workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia.

The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.

Topics of the day include the macro and business environments in Singapore and Malaysia, key aspects of the business culture, competing in Southeast Asia, consumer behaviour and learning from competition.

Value for you:

• Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
• Extend your professional knowledge through the workshops delivered by market experts.
• Network with other businesses participating in the programme.
• Connect with the SEA CAPE (as alumni) and build further networks.

Dr. Fandy Tjiptono

Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington

Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.

Dr. Antje Fiedler – Senior Lecturer, University of Auckland

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Waikato
103 Tristram Street, Hamilton