SEA Market Readiness Programme – Vietnam

SEA Market Readiness Programme – Vietnam

SEA Market Readiness Programme – Vietnam

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ cordially invite you to attend this great one day workshop focused on doing business in Vietnam.

The SEA Market Readiness Programme aims to provide your business with the mind-set, assessment tools and strategising preparation work needed for engaging in Southeast Asian markets. This session will provide insights into the challenges and opportunities that Vietnam presents for NZ businesses, including culture, competitive dynamics, and the macro environment.

These topics that will be discussed include:

*Vietnam’s macro and business environments
*Cultural challenges and challenges of conducting business in Vietnam for NZ businesses
*Developments in the Vietnamese market and implications
*Competitive dynamics in the Vietnamese market and how best to analyse competition.

The facilitators will then be available to answer any of your questions relating to this exciting market.

The facilitators will be:

Dr Benjamin Fath
Senior Lecturer, University of Auckland Business School
Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr Michelle Renton
Lecturer at the School of Marketing and International Business at Victoria University of Wellington.
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong
Senior lecturer with the School of Accounting and Commercial Law at Victoria University of Wellington.
Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.

Thanks to our Sponsor

Hawke’s Bay
Hawke’s Bay Business Hub, 36 Bridge St, Ahuriri, Napier

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