Masterclass – Threats & Opportunities in China Market

During the workshop we will explore the China market both within the Mainland and around the world, we will see also how demographics change consumer habits. There will be a section on communication as well as briefly introducing the languages of China. The workshop will also explore the ever changing face of marketing and sales (including the ever real problem of getting paid) and how technology is changing how Chinese make their purchasing decisions. Breakout session will be run where participants can focus on either Export Education (International Students), Tourism or Export. The session is designed to be interactive and engaging and Simon welcomes questions, comments and the sharing of other people’s experiences

Presented by Simon Appleton, Eastern Bridge Ltd

Simon Appleton is the owner of Eastern Bridge Limited, a company which provides organisations with an outsourced foreign relations office – with a focus on North East Asia. His clients include Central and local governments, industry associations, schools as well as private businesses. Aside from Eastern Bridge Simon is also the Executive Director for the Korea New Zealand Business Council and National Secretary for the New Zealand China Friendship Society.

Hamilton
PwC, Level 4, Cnr Angelsea & Ward Streets