Masterclass Japan Strategy Builder

The workshop programme is devised by the Japan New Zealand Business Council, and the North Asia Centre for Asia Pacific Excellence, and offered in conjunction with ExportNZ Waikato.

Come and hear consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.

The workshop is an immersive, interactive learning experience for executives and middle management who want to make inroads or further their foothold in the Japan market. This provides a unique opportunity to reflect on their business moving forward.

Outcome:
You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market.

Workshop programme:
Monday 10^th December: 9am-4.30pm
–   Evolving preferences in Japan
–   Engaging customers in Japan
– Learning from competitors in Japan
Tuesday 11^th December 9am-2pm
–   Developing business partnerships in Japan

Facilitators:
–   University of Auckland – Dr Benjamin Fath and Dr Antje Fiedler who have researched innovation, internationalisation and the growth of NZ businesses for more than a decade.
–   Industry experts (to be confirmed)