Masterclass – Developing an International Brand

Brands define the personality of your product, company and market aspirations.

Great brands are magnetic and inform and project the attitude of everyone involved in the value chain from the CEO to the customer.

Join us for our ExportNZ Masterclass facilitated by PAN media for an immersive discovery session that asks the hard questions and highlights the opportunities for your brand to shine on the world stage.

PAN marketers take you through every brand touchpoint and lift the lid on some well-kept brand building secrets.

PAN’s CEO Graeme Blake will be fresh back in New Zealand from launching the Blutui brand in the UK, France and Hong Kong to share stories on how to drive an unknown New Zealand into the heart of Cannes Lions.

You’ll be kitted out with a workbook to scribble your thoughts down on and PAN designers, brand managers and marketers will be on hand to facilitate group mini-workshops that are designed to help you deep dive into the world of branding for global markets.

You’ll leave with an expanded appreciation of branding for a global market covering everything from brand persona to experiential marketing, search and social through to IP protection we’ve got you covered.

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Hamilton
EMA, 103 Tristram st (by the roundabout), Hamilton