Export NZ
Malaysia Market Readiness Programme
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Malaysia Market Readiness Programme
The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free workshop focused on doing business in Malaysia.
Malaysia offers significant export led growth opportunities for food and drink brands, a cosmopolitan Southeast Asian nation with a population of 32 million. The Malaysian economy is beginning to normalise in the wake of the pandemic with growth pegged at 5.3% to 6.3% for the remainder of 2022. This is largely supported by improving domestic demand as the country opens up again after long periods of Covid-19 containment.
Malaysia is a thriving market with increasing demand for imported food and drink products. Brands that have achieved success in their domestic market should include Malaysia within their Asia strategy. Malaysia’s diversified retail channel means the cost of entry is relatively low and the volume potential is attractive for the right brands who have the right distributor in place.
Discover more about the exciting market of Malaysia and how it can serve as a hub for New Zealand businesses in Southeast Asia. This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Malaysia.
Tap into expert academic knowledge, network with other like-minded people and businesses, and share ideas and experiences, as you learn about the exciting opportunities and challenges of doing business with these valuable economies.
During the workshop, participants will have the opportunity to share, exchange ideas, and network with other individuals and businesses participating in the workshop.
Facilitated By:
- Dr. Fandy Tjiptono
- Dr. Grigorij Ljubownikow
Topics covered in the workshop include:
- The macro and business environment in Malaysia
- Key aspects of the business culture
- E-commerce in Southeast Asia
- Consumer behaviour and learning from the competition
This workshop is suitable for:
- SMEs exploring the exporting opportunities in Southeast Asia (SEA)
- SMEs starting their exporting journey
- SMEs currently exporting internationally to other regions or SEA
Wellington
Wellington Chamber of Commerce
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