Let’s Talk ASEAN via Zoom

Let’s Talk ASEAN via Zoom

Let’s Talk ASEAN via Zoom

Want to understand the overview of ASEAN region market?

ASEAN’s importance as a market is growing. It is now New Zealand’s fourth largest trading partner. In 2020, despite Covid-19 disruptions, New Zealand’s exports to the region were valued at $7.7bn NZD. In particular, the markets of Singapore, Malaysia and Vietnam remained strong throughout 2020, while Indonesia, the Philippines and Thailand all offer opportunities for future growth. The food and agriculture sector remains our leading export product category, while services such as logistics and other digital industries are fast growing in the area.

SEA CAPE’s 90 minutes Zoom meetup on “Let’s Talk ASEAN” involve a panel of 3 speakers providing an overview of the economies of the ASEAN region, cultural insights into these markets, with a key businessperson sharing experience on conducting business with and in ASEAN. These webinars will introduce entrepreneurs, founders, and business managers to the marketplaces of Southeast Asia. The webinars will be led by Siah Hwee Ang, Professor of International Business and Strategy, Chair in Business in Asia and Director of SEA CAPE at Victoria University of Wellington.

We will discuss the following topics:

  • How do we find the right audience?
  • How do we connect to people and business?
  • What is the role of data and business analytics?
  • What is the role of services in digital engagement?


Professor Siah Hwee Ang

Director, Southeast Asia Centre of Asia Pacific Excellence

Siah Hwee Ang is Professor of International Business and Strategy, Chair in Business in Asia at Victoria University of Wellington and Director of the Southeast Asia Centre of Asia-Pacific Excellence. In these roles, Siah works closely with various stakeholders and companies on their strategies in Asia and Asia’s engagement in New Zealand. Siah sits on the national assessment panels for New Zealand Prime Minister’s Scholarships for Asia, Prime Minister’s Business Scholarships, and Marsden Fund.  Before joining Victoria University of Wellington, Siah was Professor in Strategy and Associate Dean Postgraduate and International (Asia) at the University of Auckland Business School. Previously, Siah has held appointments at Cass Business School, City University in London and the National University of Singapore, where he also completed his PhD in Management. Siah is Visiting Professor to a few Asian universities. He writes frequently in the media.

Associate Professor Thu Phuong Truong

Senior Lecturer, Victoria University of Wellington

Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.

Ziena Jalil

Independent Director, Strategic Consultant, Diversity, Equity & Inclusion Advocate

Ziena is a keynote speaker, facilitator and commentator on a range of topics including Asia business, diversity and inclusion, nation branding, leadership and politics.

She consults on strategy and stakeholder engagement, and is a board member of Manukau Institute of Technology, Unitec, DNA Design, and the Cancer Society Auckland Northland.

A New Zealand Women of Influence awards finalist (Board & Management, and Global categories), Ziena was also recognised by Campaign Asia Pacific as part of its 2020 Women to Watch, a group of 40 outstanding women in the Asia Pacific.

She has received several international awards for her work promoting New Zealand trade and education in Asia, while in the roles of Regional Director (South & South East Asia) for Education New Zealand, New Zealand Trade Commissioner to Singapore, and Head of North Asia Marketing and Communications for New Zealand Trade and Enterprise.

Ziena has helped some of New Zealand’s largest businesses build their reputation and revenue, advised Ministers, and worked at the grassroots supporting the growth of Māori and Pacific young people in professional careers. She continues to mentor and coach several young leaders.

via Zoom

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