Leading European Growth

Sales, Marketing & Leadership in a Digital World

This event is designed for those companies who are considering European market entry or have recently done so and are now seeking to maximize their performance. The material will cover all aspects of what should be considered for success, from a clear understanding of markets & customers through to organizational process, leadership and risk.

The workshop is hands-on with the expectation that participants are willing to discuss their thoughts (no matter how early) on customer segments, business model and organization with their peers. This maximizes the cross-learning opportunity and ensures that participants work on material relevant to their business.

The workshop covers:

• The European business environment (B2C & B2B)
• Selecting markets and building customer relationships
• Digital and traditional sales models and strategies
• Leadership, organization and processes

What you will take away:

• Knowledge of European sales & marketing trends
• A clearer understanding of your customer and their value proposition
• Strategies for the sale of your product or service
• Persona and customer journey blueprints

SPEAKER

Frank Owen, NZTE Beachead Advisor for Europe

Frank is an experienced international business leader & entrepreneur having grown and advised successful global high technology product and services companies for more than 20 years.
Full bio here…

Proudly brought to you by:

ExportNZ Canterbury is a division of the Canterbury Employers’ Chamber of Commerce. Members of the Chamber automatically gain membership to ExportNZ Canterbury and its specialist services.

For further information on ExportNZ or International Trade, please contact Shirley van Waveren at the Chamber, shirleyvw@cecc.org.nz

The Chamber, 57 Kilmore Street, Christchurch