Latin America Market Awareness Workshop

The Latin America Centre of Asia-Pacific Excellence is delighted to announce the launch of its courses for exporters to Latin America.

We invite you to their course being held in Tauranga on February 20^th.

The one-day workshop will target New Zealand business practitioners who would like to strengthen their existing Latin America capability, as well as those who have exported to other markets and now want to enter this region.

The workshop will be immersive, aimed at helping you identify areas of focus, develop and refine ideas, and discuss how those ideas can be turned into action.

At the workshop you will also:

– Hear from New Zealand businesses and market experts about how to do business in the region;

– Discuss practical market knowledge and the latest research;

– Refine your value proposition for the Latin American market and test your ideas with your peers;

– Explore the key elements of a marketing plan to reach your target customer segment; and

– Better understand how you can conduct consumer research in Latin America.

Facilitators:

Dr. Ben Fath – PhD, Dipl. Kfm – Senior Lecturer, Graduate School Management, University of Auckland

​Dr Ben Fath is a Senior Lecturer at the Graduate School of Management. Ben’s interest in growing New Zealand businesses stems from more than a decade of scholarship investigating innovation, internationalisation and competitiveness of NZ SMEs. He focus’s on the evolution of markets, strategic management capabilities and evidence based decision making. In collaboration with scholars at the University of Cambridge and the University of Oxford, he has undertaken a series of studies in New Zealand and Europe to better understand how strategic thinking helps SMEs to thrive in changing environments. He currently teaches on the MBA program of the University of Auckland.

Dr Antje Fiedler, PhD, Diplom-Kffr.

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Craig Nicholson- Programme Manager

Craig has worked for more than 25 years in government, business and NGO settings in New Zealand and internationally. He held a variety of senior and leadership roles at the Office of Ethnic Communities in the 2000’s, playing a key role in the development of ethnic diversity management policies, strategies and training initiatives. Building capability in New Zealand businesses and organisations to work effectively across a super-diversity of settings and peoples and to contribute to increased productivity and a harmonious society was a particular highlight. He was awarded two Chief Executive Awards in the 2000’s to study international migration and diversity management strategies in Canada, Ireland and the UK and to attend a Summer Institute for Intercultural Communication in the USA. He was also an Establishment Board member for the Society for Intercultural Education, Training and Research, Australasia. Craig has significant experience in Latin America having worked and travelled extensively in the region.  He was the Academic Director in Chile for the School for International Training in the 1990’s, co-directing a study abroad programme for US university students. Craig was also a lecturer in intercultural communication at the Pontificia Universidad Católica de Valparaiso in Chile and an intercultural business consultant.

Lucy O’Neill- Project Coordinator

Originally from England, Lucy formed her first connection with Latin America whilst volunteering in a Favela in Florianopolis, southern Brazil in 2006. She then moved to Wellington where she worked in the ICT industry specialising in project management; process mapping and understanding business requirements. She naturally moved into the account and business development management space where she thrived on building long-term business connections and carrying out stakeholder management and strategic negotiations. In 2018 Lucy returned from three years living and working in Buenos Aires, Argentina where she worked for a successful IT company managing a range of software development teams across Argentina, Brazil, Peru, Uruguay, Colombia and Mexico. Lucy now manages a portfolio of projects with the Latin America CAPE team including the Market Awareness courses. Having brought her experiences and knowledge back to New Zealand she continues her passion for intercultural communication; languages, and strengthening ties between New Zealand and Latin America.

ExportNZ Bay of Plenty has partnered with the Latin America Centre of Asia-Pacific Excellence to bring you this event.

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Bay of Plenty
Smart Business Centre, 65 Chapel Street, Tauranga 3110