Latin America Market Awareness Workshop

The Latin America Centre of Asia-Pacific Excellence is delighted to announce the launch of its courses for exporters to Latin America.

We invite you to their course being held in Hamilton on November 4^th.

The one-day workshop will target New Zealand business practitioners who would like to strengthen their existing Latin America capability, as well as those who have exported to other markets and now want to enter this region.

The workshop will be immersive, aimed at helping you identify areas of focus, develop and refine ideas, and discuss how those ideas can be turned into action.

At the workshop you will also:

• Hear from New Zealand businesses and market experts about how to do business in the region;
• Discuss practical market knowledge and the latest research;
• Refine your value proposition for the Latin American market and test your ideas with your peers;
• Explore the key elements of a marketing plan to reach your target customer segment; and
• Better understand how you can conduct consumer research in Latin America.

Facilitators:

Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Dr. Benjamin Fath, Senior Lecturer at the University of Auckland Business School. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ

Hamilton
EMA Training Room, 103 Tristram Street,