Korea Strategy Builder – Wellington

The Korea Strategy Builder aims to boost market knowledge and cultural understanding held by New Zealand businesses seeking to either enter the Korean market, or expand their foothold there.

South Korea is New Zealand’s fifth largest export destination, and as tariffs decrease in line with the 2015 FTA, the country represents an opportunity for New Zealand companies.

Drawing on applied research, Dr Antje Fiedler and Dr Benjamin Fath of the University of Auckland Business School have developed a single-day workshop in conjunction with sector experts and North Asia CAPE.

The workshops contain a blend of interactive small group work, industry speakers, and analyses of contemporary case studies providing practical, hands-on examples that can be used straight away.

Dr Antje Fiedler

Dr Antje Fiedler is Senior Lecturer in the Graduate School of Management (GSM) at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia, and employment relations. Antje is a member of the New Zealand Asia Institute and the Director of the China Studies Centre of The University of Auckland. She is a member of the Academic Advisory Team of the Southeast Asia Centre of Asia-Pacific Excellence. Her work has been published in international journals, such as New Political Economy, Human Relations and the International Small Business Journal.

Dr Benjamin Fath

Dr Benjamin Fath is with the Graduate School of Management (GSM) at The University of Auckland where he teaches on the MBA program. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. His work has been published in journals including Australian Journal of Management, Human Relations, and the International Small Business Journal. Based on his research, he has designed and facilitated many practitioner workshops on business growth in Asia.

Wellington
ExportNZ, Level 6, 3-11 Hunter St, JacksonStone House, Wellington