Japan Strategy Builder Workshop Day 2

Japan Strategy Builder Workshop Day 2

Japan Strategy Builder Workshop Day 2

This workshop programme is devised by the Japan New Zealand Business Council, and the North Asia Centre for Asia Pacific Excellence, and offered in conjunction with ExportNZ Auckland.

Come and hear consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.

The workshop is an immersive, interactive learning experience for executives and middle management who want to make inroads or further their foothold in the Japan market. This provides a unique opportunity to reflect on their business moving forward.

Outcome: You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market.


Dr Ben Fath, Senior Lecturer at the University of Auckland

Dr Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr Antje Fiedler, Senior Lecturer at the University of Auckland

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Guest Speaker:

Todd Graydon,Global General Manager, Blunt Umbrellas

Todd is a skilled sales and marketing leader with many years of global brand building experience with an impeccable track record in seeding and growing Kiwi brands throughout the world.  As the Global General Manager Todd has overall accountability for the continued success and future growth of the Blunt Umbrellas.

Workshop Programme:


Registration with tea, coffee and water


ExportNZ to welcome

Kathy McCombe – Programme & Event Manager


Introduction to Facilitator

  • Dr Antje Fiedler – Senior Lecturer, University of Auckland
  • Dr Ben Fath – Senior Lecturer, University of Auckland

Workshop starts – Session A


Morning Tea


Workshop commences – Session B


Guest Speaker

  • Todd Graydon – Global General Manager, Blunt Umbrellas




Workshop commences – Session C


Afternoon Tea


Workshop commences – Session D


Event Closes

Don’t miss out – register now!

145 Khyber Pass Road, Grafton, Auckland 1023

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