Japan Strategy Builder

Japan Strategy Builder

Japan Strategy Builder

This workshop is now at full capacity. Due to popular demand in partnership with the North Asia Centre of Asia Pacific Excellence we will be running another two day workshop series on Japan Strategy Builder on the 24th April and 8th May. Please visit our website HERE for more information or to register.


Japan is a stable, reliable, market in Asia. It is New Zealand’s 4th largest trading partner. Yet, successfully doing business in this promising market comes with many challenges.

The immersive, interactive workshop will help you to become more Japan market savvy. You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market. We will also address opportunities for NZ to respond to the Covid-19 crisis.

Why should you register?

  • Come to discuss consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.
  • Gain valuable insights how other businesses have achieved growth in this dynamic market.

Please note this is a two-part session

Day 1: Tuesday 14th April

Day 2: Tuesday 21st April


Facilitators:

Dr. Antje Fiedler

Dr. Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE. ​

Dr. Ben Fath

Dr. Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

ExportNZ has partnered with the North Asia Centre of Asia-Pacific Excellence to bring you this event.


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