Japan Strategy Builder

Building a strategy to trade with Japan

The workshop programme is devised by the Japan New Zealand Business Council, and the North Asia Centre for Asia Pacific Excellence, and offered in conjunction with ExportNZ Bay of Plenty.

Come and hear consumer research, case studies and insights from market experts to look at ways you can strengthen your understanding and approach to the Japan market.

The workshop is an immersive, interactive learning experience for executives and middle management who want to make inroads and further their foothold into the Japan market. This provides a unique opportunity to reflect on their business moving forward.

Outcome:
You will grow your knowledge of the Japanese consumer, and deepen your understanding and commitment to enhancing your business dealings and strategy with this market.

Workshop programme:
Wednesday, November 14: 9am-4.30pm
–   Evolving preferences in Japan
–   Engaging customers in Japan
– Learning from competitors in Japan
Thursday, November 15: 9am-2pm
–   Developing business partnerships in Japan

Speakers:
–   University of Auckland – Dr Benjamin Fath
–   University of Auckland – Dr Antje Fiedler
–   Previous Trade Commissioner to Japan – Jason Reeves

Bay of Plenty
Smart Business Centre, 65 Chapel Street