Export Excelerator Conference

Export Excelerator Conference

Export Excelerator Conference

Spend the morning Friday 7th August with New Zealand business experts. Hear from Lewis Road Creamery and Prolife Foods, who will share their business journey and story including the learnings and challenges that arise with scaling a global business. Export Excelerator is a half-day peer-led event designed to boost your knowledge, help you make new and meaningful connections, and come away with fresh ideas to grow your global business. Exporters helping exporters export more!

Throughout the Conference we will address vexing exporting questions such as:

  • Deciding the support networks you need to plug into to accelerate and sustain export growth;
  • Planning logical steps for export success and how to avoid the pitfalls and traps;
  • Recognising the need for funding and then how to fund, cope and plan financially to support   sustainable export growth;
  • Choosing the right business model for each market, including the attributes of a good channel partner;
  • Considering cultural differences when negotiating terms and managing channel partner relationships; ensuring your communications and marketing are fit for purpose; and
  • Gaining real depth in international markets.

Keynote speakers:

Our three keynote speakers will present their stories about the challenges of building a successful global business. How their businesses changed post Covid-19 and how they have adapted to new challenges.

Learn first-hand what they do and gain insight from their journeys, including what worked and what didn’t. You will likely hear about problems that you haven’t faced yet, but will in the future, and get tips on how you can plan accordingly.

Nicola O’Rourke, General Manager, Lewis Road Creamery

Nicola has over 15 years experience in New Zealand FMCG industry across a range of disciplines, including Marketing, Sales, New Product Development and Operations. Throughout her career, she has launched over 80 products into the Australasian market. Nicola O’Rourke is currently the General Manager for New Zealand’s loved premium dairy brand, Lewis Road Creamery.Nicola is leading expansion of the business offshore, launching the brand in Singapore, China and the USA in the last 18 months.  With most recent success being the first New Zealand dairy brand to get a global listing in Whole Foods with their 10 Star Standard Grass Fed Butter.

Mike Sheeran, GM International, Prolife Foods Ltd

Michael has had 20 years’ experience working with FMCG retailers in NZ, Australia, SE Asia and other International markets. At Prolife Foods Michaels roles have centred around Sales, general management, and executive positions developing new business strategies in particular new market opportunities. Spending 11 years in the NZ domestic market provided Michael great insight into Prolife Foods core categories, NZ retailers and importantly consumers. With Prolife Foods looking to expand to Australia Michael spent the next 6 years setting up PLF’s Australia from company concept idea, to now a $100m + standalone business with 800 staff, manufacturing & warehousing facilities in Victoria, distributing products across Australia. Demonstrating Australia is a great opportunity for NZ companies with category innovation, capabilities and drive to succeed.  The last 3 years Michael has spent developing Prolife Foods International business delivering ANZ consumer propositions into global markets across each of Prolife Foods core categories. Michael has experience in transforming domestic product and business capabilities into differentiated export opportunities delivering accelerated and sustainable export growth.

Graeme Tregidga, General Manager Sales, New Zealand King Salmon

Breakout sessions:

After the keynote speaker presentations, join us in the breakout sessions. The breakout sessions allow for interactive discussions between panellists and participants.

The subject: Export Tips, Tricks, Traps – 16 panellists provide advice on market dynamics and steps you can take to ensure your exporting activity is strategic and profitable in the regions: Australia, China, Japan and South Korea and USA.



Greg Knight


Florentines Food Service

Michael Sievwright


Trimax Mowing Systems

Mike Sheeran

GM International

Prolife Foods

To be confirmed


Stuart Macintosh

General Manager

Pic’s Peanut Butter

Scottie Chapman


Spring Sheep Milk Co

Angela Buglass


Antipodes Water

Michele Lam

Asia-Pacific Market Manager

Villa Maria Estate

Japan & South Korea


Joe Nelson


Cedenco Foods

Maurice Crosby


Jack Links NZ Ltd

Victoria Michaels

Asian Market Director

Jack Links Ltd

Nigel Woodd

Owner & Director

Ziwi Ltd


Ben Hughes

Sales Stream Lead

Zespri International Ltd

Nicola O’Rourke

General Manager

Lewis Road Creamery

Greg Jarvis



Graeme Tregidga

Global Sales

NZ King Salmon

Programme of the day:

Friday 7th August

Export Excelerator Conference




Speaker Presentation


Speaker Presentation:


Speaker Presentation:




Breakout Sessions:

#1: Australia

#2: China

#3: Japan and South Korea

#4: USA


Event closes


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