Excelerate Global 1/2 day Conference

You won’t want to miss ExportNZ’s Excelerate Global half day conference as this will provide an opportunity for you to learn how businesses are succeeding on the world stage by applying best practice across all elements of their international growth strategies.

Experienced exporters will generously share insights from their journeys – including what worked and what didn’t. Ask them questions: they have all walked in your shoes and understand the challenges you face at each point in your business development.

Speakers

• Fiona Cresswell – General Manager – Marketing Operations, Fisher & Paykel Healthcare
• Carmen Vicelich – Managing Director, Data Insight
• Michael Whitehead – President and CEO of WhereScape

In addition to our speakers above, the Excelerate Global Conference will offer you four breakout sessions on the topics below:

BREAKOUT#1 – USING DATA INSIGHT TO CLOSE THE GAP BETWEEN COMPANY LOGIC AND CUSTOMER

You have the opportunity to do enormous things with data and take your business in a far grander direction. When used to its fullest advantage, customer intelligence can reveal opportunities to set your business apart from the competition.

We ask a panel of data analysts and customer intelligence pros to answer this question: “What’s the #1 way companies can leverage customer intelligence to gain a competitive advantage in their market space?”

Duration:             30-mins
Panelists:            3 (to be confirmed)

BREAKOUT#2 –  ARTICULATING YOUR VALUE PROPOSITION

Avoiding the ‘one size fits all’ ethos

The most successful exporters carefully create integrated marketing and communications activity that positions their business appropriately with each overseas customer or partner.   The challenge is how you position your proposition appropriately to the eyes and ears of your target audience to take account of culture, style and behaviour.

Panelists will share how their learnings on the importance of prioritising the marketing & communication needs of their business in overseas markets, creating propositions for each segment, and translating their NZ offer into product and service messages that overseas distributors and customers will understand and will respond to.

Duration:             30-mins
Panelists:            3 (to be confirmed)

BREAKOUT#3 – STAND OUT!!! MKING THE MOST OF TRADE SHOWS

Effective trade show strategies

Trade shows are a fundamental part of the sales cycle and customer relationship development.  In many industries, attendance is practically mandatory — if you’re not there, you’re not anywhere.  Whether it’s an opportunity to book new orders or a time to strengthen relationships, trade shows can cost your business thousands, so when you decide to take the leap you want to  be prepared.

Panelists will share how they have successfully made tradeshows the cornerstone of their customer strategy, and how they measure success and ROI

Duration:             30-mins
Panelists:             3 (to be confirmed)

BREAKOUT#4 – APPOINTING AND MANAGING DISTRIBUTORS

Distributor appointment

The appointment of a well-connected export agent or distributor with local experience and a good understanding of the market can be a low cost, quick entry into an overseas territory.

Our panelists will share their experience in finding the right partner & negotiating terms , keeping them motivated, and managing potential problems that arise

Distributor management

Your international business partners can make a considerable difference to the growth and profit of your export business. Find out how to manage distributors in a cost-efficient way.

Our panelists will share their frameworks for profiling, reporting and managing performance, keeping them motivated & focused,  and the challenges of managing business continuity in the face of change and other eventualities that can arise

Duration:             30-mins
Panelists:             3 (to be confirmed)

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Auckland
EMA BusinessHub, 145 Khyber Pass Rd, Grafton