Digital First in North Asia

Join us for the Digital First in North Asia workshop to learn about digital routes to market and ways to digitally connect with consumer and network partners.

This workshop will provide the foundation blocks to build a digital first strategy for North Asian customers. It will cover the latest digital trends that shape business dynamics in the region, with a focus on China, Japan and South Korea.

Through a mix of exercises, case studies and industry speakers we will cover:

• Mobile cocooning: Who is online anyway?
• Digital first and what it means for my business?
• Online retail ecosystems and the next wave of exporting
• ‘Shoppertainment’ and how to reach the new consumer
• Hyper-connectivity and building business partnerships

Dr Antje Fiedler is Senior Lecturer in the Graduate School of Management (GSM) at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia, and employment relations. Antje is a member of the New Zealand Asia Institute and the Director of the China Studies Centre of The University of Auckland. She is a member of the Academic Advisory Team of the Southeast Asia Centre of Asia-Pacific Excellence. Her work has been published in international journals, such as New Political Economy, Human Relations and the International Small Business Journal.

Dr Benjamin Fath is with the Graduate School of Management (GSM) at The University of Auckland where he teaches on the MBA program. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. His work has been published in journals including Australian Journal of Management, Human Relations, and the International Small Business Journal. Based on his research, he has designed and facilitated many practitioner workshops on business growth in Asia.