China Strategy Builder

China Strategy Builder

China Strategy Builder

Due to Covid-19, this event has now been transferred to an online session, on Zoom

Take a day to think about how your business can productively engage with China. The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape.

The main objectives are:

  • Picking the right place: location and channel
  • Navigating the legal landscape: contracts and IP
  • Keeping pace with the market: dynamic micro segmentation.

Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.

This is a 2-day session.

Day 1: Tuesday, 8th September

Day 2: Tuesday, 15th September


Antje Fiedler

Dr. Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE. ​

Ben Fath

Dr. Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.


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