Better Exporting Seminar: Selecting and Understanding Markets & CPTPP MFAT Update

Determining which markets, and to what extent a market can support export growth can be a real challenge.  Getting it right the first time makes all the difference when time and resources are limited. It can often be one of the hardest things you have to manage as an exporter.

However, there are key strategies to selecting and understanding markets, and developing products that maximise value to customers and sales potential.

Hear Blythe Rees-Jones from Launchsight, Peter Swan from Page Macrae Engineering and Karl Stevenson from Trimax Mowing Systems talk about how you can effectively implement research, strategies and design thinking to understand the feasibility of an offshore market, and to ensure this market will support the growth you are looking for across your business..

Together they will delve into the key questions of, and discuss:

–  The ways a NZ business can research and understand a potential target market
–  How an exporter can be more effective in targeting new markets and why this is important
–  How design thinking can be an effective tool to understanding a potential target market
–  How a real life Bay of Plenty exporter has done this within their own company

Hannah Jacobi, Policy Officer in the FTA Implementation Unit from MFAT will also be attending to give a brief update about:

–  Where the CPTPP agreement is at the moment, and what we can expect in the future
–  Brief overview of other trade negotiations and what this might mean
–  What tools does MFAT have available that can help exporters – eg. the Tariff finder.

Bay of Plenty
KPMG, Level 2, 247 Cameron Road, Tauranga