Export NZ

Reconnecting NZ To the World: China

May 9, 2022

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  • Reconnecting NZ To the World: China
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Reconnecting NZ To the World: China

SHOULD YOUR BRAND ENTER CHINA?

The Government has highlighted the need for a trade-led recovery post COVID.

This means moving New Zealand from the old economy income streams to greater reliance on trade and exports and China is a key market. International trade already supports 500,000 jobs, but while 95% of New Zealand’s businesses are small-to-medium, only 23% export.

We have a long history of kiwi brands measuring up well against international competitors and we want to inspire and assist you in getting your products on the shelves in China, as New Zealand begins to reconnect with the world.
Learn how and why you should consider opening your business to China and an increasingly globalized economy. Our expert line-up of speakers includes:

  • Richard Dunsheath – Trade Commissioner, Shanghai, New Zealand Trade & Enterprise
  • To be confirmed – MFAT
  • Daniel Wang, Co-founder, Ebaytown China / Southern Pacific Foods

Join the upcoming Market Insight Webinar about China and get inspired on how to do business in the Chinese market from a marketing and sales perspective. Meet market experts and experienced companies sharing their experiences.

Together with our partners, we will talk about market possibilities and challenges. Experienced companies will also share their perspective and hands-on advice on how a localized marketing and sales strategy can support your export to the Chinese market.

You’ll learn exactly what you must do pre-launch to build a sustainable commercial presence on TMall, JD, and other online platforms.  From ecosystem basics to time-tested and proven execution strategies, you’ll understand what works and what doesn’t with the world’s smartest and most demanding online consumers.

Presenters:

Richard Dunsheath, Trade Commissioner in Shanghai, NZTE

Richard Dunsheath is New Zealand’s trade commissioner in Shanghai, where he is responsible for delivering value to New Zealand companies in Southern China.
Richard has spent over 10 years working for public and private organisations in China, Australia and New Zealand. He has had an extensive career at NZTE, including roles as director of sales and digital services, director global market research, and as a customer manager helping a portfolio of New Zealand technology companies expand internationally.
Before joining NZTE, Richard worked in the waste management and franchising industries.
He has a Master of International Business from the University of Auckland, and bachelor’s degrees in commerce and physical education from the University of Otago. He has attended leadership programmes in Japan, Singapore, India, Indonesia and Germany.

Daniel Wang, Co-founder, Ebaytown China/ Southern Pacific Foods

Daniel’s current mission is to connect quality FMCG brands from New Zealand and Australia to consumer markets in Greater China and Pacific Asia.

Daniel has 11 years FMCG industry experience and has worked with more than 50 New Zealand FMCG brands.  Amongst Daniel’s success stories is Pic’s Peanut Butter. 
Pic’s owner Pic Picot says:  “It took a lot of time, and a number of false starts before we settled on Ebaytown as our partners in getting Pic’s into the hands of our Chinese customers. Ebaytown has strong management teams in both New Zealand and China, and strong alliances with major Chinese distribution companies, giving us a wide range of online and bricks and mortar channels. In the end though, it is the people who matter most, and in Catherine and Daniel Wang we have found partners with whom we can really enjoy doing business.

The session will end with Q&A and final remarks

Auckland
via Microsoft Teams

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