Digital in North Asia: understanding growing digital economies

Want to understand the emerging digital landscape in North Asia?

This workshop builds your digital savviness for the region by emphasising some core similarities, differences and emerging trends in the Chinese, Japanese, and South Korean online landscapes. The workshop focuses on developing a high-level appreciation of several important themes, and will provide participants with practical tools and tips. We will discuss the following topics:

• Mobile cocooning: Who is online anyway?
• Digital first and what it means for my business
• Online retail ecosystems and the next wave of exporting
• Shoppertainment and how to reach the new consumer
• Building business partnerships in the age of Hyperconnectivity

Dr. Antje Fiedler

Senior Lecturer, The University of Auckland

Dr Antje Fiedler is a Senior Lecturer at the Graduate School of Management. Antje has undertaken extensive research on the internationalization of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Ben Fath

Senior Lecturer, The University of Auckland

Dr Benjamin Fath is a Senior Lecturer at the University of Auckland Business School. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Auckland
EMA Business Hub, 145 Khyber Pass Rd, Grafton