Vietnam Market Readiness Programme

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free online workshop focused on doing business in Vietnam.

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.

Topics that will be discussed include:

– Vietnam’s macro and business environments
– Cultural challenges of conducting business in Vietnam
– Recent developments in the Vietnamese market and implications for NZ businesses
– Competitive dynamics in the Vietnamese market and how best to analyse competition

The workshop is facilitated by:

Dr Michelle Renton – Lecturer at the School of Marketing and International Business at Victoria University of Wellington.

Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong – Senior lecturer at the School of Accounting and Commercial Law at Victoria University of Wellington.

Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.

Virtual Workshop held via Zoom