Better Exporting – Competitive Brand Advantage

Join us for our Better Exporting seminar to discover how your brand can help achieve a strong competitive advantage.

Doing business on the international stage exposes you to more competing industries, brands and products than in New Zealand alone; you face multiple influences on the success of your business.

There are strategies where you can ensure a competitive and brand advantage, through outlining a disruptive proposition and standing out from the crowd.

Our guest speakers will be explaining strategies that have helped them achieve competitive and branding advantage. They will outline disruptive propositions that you can use to help your business stand out from the crowd.

Featured Speakers:

• Sir Ken Stevens, Director – Glidepath. Sir Ken is Chairman of Glidepath, the company he started 40 years ago and still owns. His role today is to lead the internationalisation of the company to spearhead the next era of growth.

• Sarah Morgan, Head of Engagment – NZ Story. Sarah Morgan from NZ Story is keen to share information on the FernMark Licence Programme. The Programme offers eligible exporters the ability to carry our trademark silver fern, the FernMark, on your products packaging, sales collateral & business cards. Exporters who are already licensees include; Zealong Tea Estate, ANZCO Foods, Easiyo & BioBalance.

• Dan Hansen, Managing Director – MSM Sales Specialists. Dan has over 25 years experience in general management, sales and commercial strategy and holds numerous Advisory and Board roles.

Ensure your place – Register Now!

Hamilton
PWC, Level 4, Cnr Ward & Anglesea Sts, Hamilton