Better Exporting: Routes and Channels to Market

Having a clear distribution strategy in all key markets is critical to export success.

Understanding your options using different routes and channels to get your products or services into offshore markets can be very confusing. Using the right method is often crucial, do you: sell online?Through distributors or agents? To another manufacturer? Or across a mix of different channels?

The channels you use will often be personalised to you and your business. To ensure the right strategy, it is important that you understand all of the options and how they can benefit your global expansion.

Learn about:

• The different routes to market and how these support a customer’s decision making process
• How traditional channels can be applied to your business
• How an exporter can effectively implement several routes to market at once
• Information around social and digital channels and how this can be used as a tool for success
• Examples of how real life exporters apply both traditional and social channels within their companies to reach their consumers

Guest speakers include:
Dan Hansen, Managing Director, MSM Sales Specialists
Phillip Quay, CEO, MediaPA

Final speaker to be announced shortly.

Thanks to KPMG for continuing to support these fantastic Better Exporting events and for allowing other businesses to learn, prosper and grow.

Tauranga
KPMG, Level2, 247 Cameron Road, Tauranga